General Project Questions

Why is the proposed capacity being reduced to approximately 77,500?

The reduction in capacity is a function of the numerous enhancements being made that are intended to provide a more enjoyable and safer experience for ALL fans.  These include wider seats and more legroom in some sections, new aisles, two new video boards and the south side structure.

What is the best way to stay updated on all the news and information regarding the project?

To receive updates on the Coliseum project, including conceptual renderings, seating options and amenities, please register to become a Coliseum Renovation Insider HERE. USC Trojan Athletic Fund members and season ticket holders need not register, as they will be the first to receive project updates.

Will USC be able to play at the LA Memorial Coliseum during the 2018 season?

Yes. We will plan construction so that the 2018 season can be played at the Coliseum.

When will construction start? When will it be completed?

Pending approval, we hope to begin construction immediately following the 2017 season and expect project completion in time for the 2019 home opener.

How much is the project going to cost and how will it be funded?

The total project cost is estimated at $270 million and will be funded entirely by USC Athletics from capital gifts, sponsorship revenue, non-USC athletic events at the Coliseum, and donor naming opportunities.  The project will not require any student fees or general university, local, state or federal funds.

What are the main changes that we can expect to see at a renovated LA Memorial Coliseum?

  • Replacing every seat in the stadium and installing handrails throughout the stadium
  • Adding aisles, widening seats and increasing legroom in many sections
  • Building a new structure on the south side of the stadium that will include suites, loge boxes, club seats, a new concourse, and a new press box
  • Restoring the iconic peristyle to more closely resemble the stadium’s original design
  • Updating Wi-Fi technology throughout the venue
  • Improving audio and video, including two new large screens at the east end of the stadium
  • Adding new concession stands, and improving existing stands
  • Upgrading entry concourses
  • Installing new field and stadium lighting
  • Replacing the electrical, mechanical and plumbing systems to meet current standards

Why renovate the LA Memorial Coliseum?

Built in 1923, the Coliseum is long overdue for a renovation. As part of our lease agreement, USC is obligated to make significant improvements to the Coliseum.

  • The proposed renovations place significant emphasis on improving and creating new amenities for ALL visitors and fans, as well as creating upgraded seating options that strengthen the Coliseum’s reputation as one of the greatest venues in college football.  In addition, it will only enhance our ability to recruit and train the nation’s best and brightest student-athletes, and enable us to build upon a game day environment that is second to none.  The renovation of the Coliseum is intended to:
  • Ensure that the game-day experience provides all fans options to enjoy the stadium’s new amenities while recognizing the loyalty of our long-time fans.
  • Provide our football team with a first-class facility and a tremendous home field advantage.
  • Create long-term revenue streams so that USC Athletics can sustain its excellence across ALL sports for generations to come.
  • And, of course, to preserve the historical integrity of the Coliseum.

Seating Questions

What are the plans for field suites and band seating on the east end of the renovated Coliseum?

At this point there are no plans to remove or significantly alter this area nor relocate the band.  Improvements to the field level could be considered in the future.

Will any seats have obstructed views of the field?

No.  Although some of the conceptual renderings featured on colisumrenovation.com show seats next to the south structure as having potentially obstructed views of the field, we do not plan to sell any seats which have partial field views.  These spaces have yet to be finalized.  Furthermore, none of these obstructed view seats have been accounted for in the proposed 77,500 seating capacity.

Will there be a Preview Center that will allow fans to review new seating options?

Yes.  Members of the USC family, including alumni, donors, season ticket holders and fans, will have the opportunity to meet face-to-face with a member of the university at the Preview Center to review new seating options.

When will I be able to request new or upgraded seats?

Once seating plans are finalized and pricing and amenities are determined, Trojan Athletic Fund members, season ticket holders and Coliseum renovation insiders will be notified regarding the timeline, seating options and details of the seat selection process.

I am not a USC season ticket holder but I am interested in becoming one?

Call (213) 821-2223 or click here.

I am not a USC Trojan Athletic Fund member but I am interested in purchasing a suite, loge box or club seats. What do I need to do?

Join the Trojan Athletic Fund by calling (213) 740-4155 or click here.

I’m a USC Trojan Athletic Fund member / season ticket holder. Will I have priority to select my seating?

Yes. Trojan Athletic Fund members and season ticket holders will have priority to select seating. Priority will be commensurate with membership level, lifetime giving and years of support. For more information on how you can join the Trojan Athletic Fund call (213) 740-4155 or click here, and for information on how to become a season ticket holder call (213) 821-2223.

What sort of premium seating options will be available as a result of the renovation?

A variety of new seating options – including suites, loge boxes and club seats – will be available on the south side of the stadium in the new Scholarship Club Tower.  Please CLICK HERE to view renderings of the Scholarship Club Tower seating.  To ensure you stay informed about all aspects of the project, register to become a Coliseum Renovation Insider HERE.

Will all fans be required to donate or take part in the capital gift process?

No. USC Athletics is committed to providing affordable seating options to all fans.  Approximately two thirds of the seats will not require a capital gift. It’s anticipated that the remaining inventory will be designated for supporters who make a one-time capital gift AND are members of the Trojan Athletic Fund.


Trojan Athletic Fund

Call: (213) 740-4155

Football Season Ticket Information

Call: (213) 740-GOSC (4672)

General Information For Non-Trojan Athletic Fund Members and Non-USC Season Ticket Holders

Call: (213) 821-2223